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6 Ways to Speed Up your Business Website

March 3rd, 2018 | by John Stanley
6 Ways to Speed Up your Business Website

A business website should load as quickly as possible. Most internet users would only wait for a few seconds for a website to be fully loaded, which means all features should be working optimally. Since websites have to be dynamic and new contents must be uploaded almost every day, it is normal for a business website to be too heavy and that can take a toll on its speed. Attention span has shrunk to less than eight seconds and that pertains to reading an article, blog or webpage content. Most people will not wait longer than five seconds for a website to load. There are studies that have reported as many as four out of every ten consumers abandoning a website that does not load within three seconds. Hence, your website will lose traffic and your brand will earn a bad name with a slow site. Fortunately, there are many ways you can speed up your business website.

  • Companies need to understand how people browse the internet now and how networks have changed over the years. Legacy networks, including mobile virtual private networks, don’t respond well when there are dramatic changes in the internet protocol address. Many people don’t use physical connections any more. Wireless networks and mobile networks have become default choices. Both have dynamic internet protocol addresses assigned to their consumers so people will have random changes to how they are accessing the server hosting the website. If your website does not have a fast enough refresh rate where the real time connectivity can be maintained and reestablished whenever there are any changes, then your website will respond slowly.
  • As websites have become more dynamic, they have also become more visual. High quality images are an imperative need. These images can be quite heavy and they can drag the website down. It is essential to minimize image files or to optimize them to an extent that they do not add unnecessary weight to the website. This will demand more bandwidth and hence adversely affect the speed. Always edit the images and resize them before uploading.
  • You should try and compress all heavy files. Most websites use gzip compression today as it is compatible with all major browsers and can significantly speed up your business website. Such compression is relevant and necessary for all types of files, be it JavaScript, CSS or HTML. Compression will save space and enhance performance of the website without affecting the physical, visual or functional components.
  • Do not use unnecessary or incompatible plug-ins. In some cases, the plug-ins may not be completely incompatible but they may not be in sync with other state of the art features. You can choose HTML5, which will ensure every component of your webpage and by extension your website gets loaded quickly.
  • Always review the hosting plan you have and if necessary you should change your webhost. Some webhosts simply do not have the infrastructure to handle an ever increasing count of visitors. Some hosting plans will simply fail to handle substantial traffic.
  • You should use content delivery networks than trying to redesign the entire architecture of your website, especially when you are trying to reach out to an audience spread across a country and perhaps beyond.

About the Author

Morris Edwards is a content writer at, he writes different topics like How To Successfully Grow Your Business In The Age Of The Customer, Top Digital Marketing Strategies for the Small Businessand all topics related to Business development, if you are interested about Setting up a business in Singapore visit our website for more information.

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