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How Can Social Media Contribute to Your Marketing Strategy?

October 12th, 2016 | by John Stanley
How Can Social Media Contribute to Your Marketing Strategy?

While not many may be aware of it, compared to outbound marketing, social media marketing has a 100 percent higher lead-to-close rate.

It’s no wondered a whopping 84 percent of B2B marketers use social media in one form or another.

Regardless of what you are selling or who you are selling to, using social media as a marketing tool can help you achieve whatever marketing objectives you may have in mind.

However, to take full advantage of what it has to offer, you have to make sure you have a superb social media strategy in place.

If you are still in the lookout for a good social media strategy, below are some savvy ideas to get you started:


Use your social media posts to drive targeted traffic

Creating a new page on your website can be likened to taking an epic selfie.

You want the world to see it but you don’t want to come across as attention hungry.

In essence, you just need to keep in mind that a well-placed social media post can make a world of difference.

A single link posted on Reddit has the capability to drive over 20,000 visitors in a weekend.

Done right, you can easily increase the number of visitors to a page from a handful to hundreds so this strategy is something you definitely need to capitalize on.

Use social media to build amazing relationships with your audience

Part of what makes social platforms like Instagram and Twitter so awesome is the direct interaction brands get to have with their customer base.

From the tweets and status updates, you’ll get beneficial insights you can use so you can adjust your marketing strategy accordingly when the need calls for it.

What products are they currently crazy about?

What are their typical weekends like?

What type of posts are they sharing and from what sites?

In addition, you can also use social media to connect with thought leaders, tastemakers, and influencers in your industry so you can forge connections and gain more engagement.

Use social media to generate more sales

Statistics show that a staggering 70 percent of business-to-consumer marketers acquired their customers through Facebook.

Additionally, 84 percent of VPs and CEOs admit to using social media to help them make purchasing decisions.

And since social media can help keep your brand relevant, they are more likely to remember you when they are in need of the products or services you are offering.

As if not enough, social media gives you the ideal venue; where you can give your customers (and prospects) incentives to buy.

For starters, consider using coupon codes and make it unique for each social channel so you can easily gauge the network that drives the most sales.

Use social media to build brand loyalty


A published report by Texas Tech University indicated that brands who have active social media profiles have more loyal customers.

It’s actually not surprising when you sit down and think about it—when you are active and engaging, you become less of a cold and calculating corporation and more like a unified group of individuals united by a common vision.

If truth be told, the importance of humanizing your brand cannot be overstated.

If your customers can relate to you on a more personal level, they are likely to be more loyal to your brand and won’t be easily swayed by other brands who offer the same kind of products or services.

Keep in mind that in the business world, forging and encouraging loyalty should be considered just as important as converting prospects into actual customers.

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